Monday, November 30, 2009
Activision Blizzard, Inc. Article (Week 7)
Ever since the record shattering sales that Activision Blizzard recieved during the opening sales week for their new game, Modern Warfare 2, their sales have been gradually slowing down. Despite this, modern Warfare 2 is still the best-selling game on the market. Also, new downloadable content for the game is predicted to help Activision gain another $100-$140 million; thus pushing the revenue for the entire Call of Duty franchise to over $3 billion. In short, Activision will be gaining revenue from Modern Warfare 2 for a long time to come.
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I believe that the Call of Duty franchise is one of the most profitable franchises in video game industry. I also decided on buying this new game during the opening week and I too believe that this game will help provide more money to Activision for a long time yet.
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